AEEA is a new type of partnership. It refers to the formation of alliances between individual enterprises based on the consideration of strategic goals, independent exchange of complementary resources, each achieving the staged goals of the target product, and finally obtaining long-term benefits. Competitive advantages in the market and form an ongoing and formal relationship in order to share risks, shorten working hours, share expenses, and share benefits.
What is a Cross-industry Alliance? It refers to a business alliance formed by business entities in various industries and at all levels through certain organizational structures or website forms in order to achieve common interests. The business entities in the cross-industry alliance are relatively independent. At the same time, there are certain interest alliances between the business entities. Therefore, the cross-industry alliance is a relatively close alliance that shares resources and coexists interests.
Advantages of Business Alliances
Change customer resources from 1 to 10, or even 20 or 30. This is also the core of resource integration and resource marketing;
Reduce the investment in advertising costs and pass on the other part of the advertising costs to consumers, saving consumers money and meeting the requirements of "rich customers";
Cultivate customer loyalty. The competition of modern enterprises is no longer the competition of customer satisfaction, but the competition of customer loyalty. After the customer gets the benefits, he will consume again, and even introduce his friends to consume, allowing the company to enter a virtuous circle;
“If an enterprise wants to survive and develop, stable accumulation is the prerequisite.” With the increase in the issuance of "Alliance Cards" and the continuous expansion of customer resources, it means that we jointly have a stable consumer group;
After the enterprise alliance, the competitive strength of the enterprise will be greatly enhanced. Customer loyalty determines the survival of an enterprise, and stable accumulation is a prerequisite for the survival and development of an enterprise. For consumers: Consumers always hope to get the best value for their money, and they hope to get more things for the same amount of money (or pay a little less). The purpose of cross-industry alliances is to save customers money, to allow customers to get more value-for-money items, and to get more honorable services and treatment. Customers will definitely like it. For the country: consumers are happy, business turnover increases, profits and taxes are paid more, which benefits the country and the people. From the perspective of social and historical development: big fish eat small fish, fast fish eat slow fish; preying on the weak and strong, survival of the fittest is a natural law. The emergence of a new thing will inevitably lead to the demise of the old thing, thus promoting the progress of productivity. and social progress. Having customer resources is equivalent to having wealth.
How Cross-industry Alliances Work Cross-industry alliance is an ideal way to unite businesses from different industries and levels. However, it is not easy to operate. The All Access Different Industry Alliance has taken a unique path in this regard.
The cross-industry alliance uses e-commerce websites as a platform to integrate a large number of small, medium and micro enterprises and self-employed individuals to become website members. The products provided by these members have certain points. These points are used for rebates to consumers.
Alliance regulations: Merchants can introduce new merchants to settle in, and old merchants and new merchants are connected through certain ties to achieve mutual help and benefit sharing.
At the same time, the cross-industry alliance also builds a free entrepreneurial platform for consumers. Consumers can promote the platform's products and receive corresponding points back. These returned points can be converted into currency, allowing consumers to earn considerable income.
In all business models, no matter what method is used, as long as consumers are locked in, everything is locked. Cross-industry alliances allow consumers to become the masters of enterprises and platforms. Consumers will have a sense of belonging. Once consumers loyally consume on the e-commerce platform of the cross-industry alliance or introduce new customers, Kecui Alliance will achieve explosive growth.